Inspired by Bogotá’s weekly ciclovía, CicLAvia temporarily closes streets to car traffic and opens them to Angelenos to use as a public park. Free for all, CicLAvia connects communities to each other across an expansive city, creating a safe place to bike, walk, skate, roll, and dance through Los Angeles County.
To learn more about CicLAvia, visit www.ciclavia.org.
How might we… change the perceptions of CicLAvia as a “just cyclists” event to one that celebrates city exploration and all forms of non-motorized transportation including foot, skateboard, scooter, wheelchair and even bystanders.
CicLAvia is viewed as a cyclist centric event. Our target goal is to find ways to market the organization to open their demographic and show that the events are friendly to all.
We created a poster campaign that aimed to increase awareness about the donation opportunities for CicLAvia. It contained visual elements that were aligned with CicLAvia branding, a catchy tagline, and a QR code that lead to the donation website.
The puzzle was a huge success amongst both the sponsors and people attending the event. Multiple people we talked to working the booths said it was a great conversation starter and attracted people to their space.
We created a mobile first easy to use interactive map that helps event goers navigate and better explore their city, along with an informative list of restaurants, shops, and points of interests on the route.
Our goal was to identify, create, and design ways to get community members excited about the event and see it as an opportunity to activate their space.