Physical Events

Fall 2022
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The Problem

Not all of the sponsor booths are getting the same amount of visitors, and most interactions are within single booths.

The Solution

A puzzle which can strategically draw attendees to lesser known booths and create a route long interaction.

Final Insights

Although successful overall, some areas that can be further improved are distribution of the frame and puzzle completion

Project Overview

The puzzle was a huge success amongst both the sponsors and people attending the event. Multiple people we talked to working the booths said it was a great conversation starter and attracted people to their space.

View Executive Summary

Design Team

Christian Suarez

Interaction Designer

Noelle Tobias

Game Designer

Julia Margreta Wetterdal

Interaction Designer

Juan Zitara

Product Designer