Not all of the sponsor booths are getting the same amount of visitors, and most interactions are within single booths.
A puzzle which can strategically draw attendees to lesser known booths and create a route long interaction.
Although successful overall, some areas that can be further improved are distribution of the frame and puzzle completion
The puzzle was a huge success amongst both the sponsors and people attending the event. Multiple people we talked to working the booths said it was a great conversation starter and attracted people to their space.