An eye-catching clothing line that generates interest in the company that made it. Each garment has its own QR code to link it to a digital closet for Meow Wolf avatar customization. Scanning the code also rewards points that can be redeemed in the Meow Wolf shop.
Meow Wolf visitors typically end their experience once they step outside of the doors.
Outside of their venues Meow Wolf doesn’t have much of a presence apart from their limited social media pages, resulting in a lack of physicality and awareness to their brand.
An eye-catching glow in the dark clothing line that brings the brand off of the screen. It promotes social engagement from one fan to another or to people curious about the clothing’s origin. Once the clothes are scanned they are added to a digital wardrobe and show the product’s story.