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How might we help event goers easily access information in digital spaces that will promote city exploration?
A mobile first easy to use interactive map that helps event goers navigate and better explore their city, along with an informative list of restaurants, shops, and points of interests on the route.
CicLAvia’s current interactive map is hard to use and overwhelming to look at, especially during the mobile experience which is most important to the participants who are on their phones during the event.
We learned in a survey, CicLAvia participants want more information on things to do, see, and eat in the area, but 80% of them do not use or know about CicLAvia’s current interactive map.
CicLAvia participants at the Dec, 4th event loved our solution. They found it clear, informative, and a great place to find small businesses along the route to support. Many event goers said they would be using it during their time at CicLAiva, and hope to continue to use it at events to come.
We created a mobile first easy to use interactive map that helps event goers navigate and better explore their city, along with an informative list of restaurants, shops, and points of interests on the route.
