How might we help eventgoers easily access information in digital spaces that will promote city exploration?
CicLAvia is a non-profit whose mission is to advocate for an inclusive, open city while reducing the carbon footprint of motorized vehicles through events and services. CicLavia closes down parts of Los Angeles, providing access only to non-motorized vehicles and pedestrians. While the possibilities are successful in many ways, they are seen as a bike-only event whose participants speed through the route without stopping to enjoy the neighborhood. Our team decided to solve this problem by focusing on CicLAvia's digital map. The existing map has significant usability issues, and most eventgoers don't know of its existence and value.
CicLAvia’s current interactive map is hard to use and overwhelming to look at, especially during the mobile experience, which is most important to the participants on their phones during the event. We learned in a survey that CicLAvia participants want more information on things to do, see, and eat in the area, but 80% of them do not use or know about CicLAvia’s current interactive map. Out of all of the interactive maps on the market, Proxi is the best option for CicLAvia. It has the cleanest UI, great customizable options, and intuitive features that will save CicLAvia’s staff’s time, and it will be entirely free for CicLAvia. We had the opportunity to test our new interactive map at the Dec 4th event in South LA, and participants loved our solution. They found it clear, informative, and a great place to find small businesses along the route to support. Many eventgoers said they would be using it during their time at CicLAiva, and hope to continue using it at upcoming events.
A mobile-first easy-to-use interactive map using Proxi that helps eventgoers navigate and better explore their city, along with an informative list of restaurants, shops, and points of interest on the route. The digital map was embedded on a website using Softr, in which we created dynamic features where you can filter through a list of categories. This new digital map gives eventgoers an overview of the route while conveniently allowing them to filter based on their interest and preferences. To promote our solution, we generated a QR code and placed it on signs while attending a CiaLAvia event.
A Holoprism 3D mobile experience for Meow Wolf super fans.
Although Meow Wolf exhibits are intentionally designed to keep users confused and entangled in mysterious storylines, some found the experience extremely frustrating. Unfortunately, these users went to review sites like Yelp, TripAdvisor, and Reddit to voice their frustrations.
Through our research, we discovered that Meow Wolf's differentiator is their ability to offer immersive experiences, puzzling storylines, and extensive plots using a multi-universe. Holographic experiences are becoming more popular today, with brands like Adidas, Stella McCartney, and Coachella utilizing the medium to engage their audience creatively.
A physical product with a digital app component. The physical product is a mobile phone accessory that displays videos and images in a three-dimensional space. The digital app helps users to follow the complex storyline with hints displayed through reflected images, videos, or animations.