Marketing

Problem

CicLAvia is viewed as a cyclist centric event. Our target goal is to find ways to market the organization to open their demographic and show that the events are friendly to all.

Solution

Team Mini Data will open the conversation about community and participation so that the community can build an authentic relationship with CicLAvia and better understand its mission and purpose to the community.

‍Insights‍

• 72% of the attendees had found out about CicLAvia from friends/family or social media.
• Over 50% of digital media on CicLAvia’s social Media account is cyclist-centric focused
• Content that people feel inclined to share is fun, engaging, and informative.