Miranda White

Challenged with solving an issue around food insecurity, our team’s mission is to empower a specific audience and a related issue to help improve the chain of food collection and distribution. We wanted to create a centralized place for SMC students to better access food resources. Our team created a website for SMC's Food Pantry, The Bodega to generate accessibility and create awareness of food resources on campus for students who suffer from food insecurity. The Bodgea is where currently enrolled students are welcome to choose from a selection of non-perishable food items, fresh produce, Everytable meals, toiletries, and clothing items.

The big problem indicated was that 54% of SMC surveyed in 2019 suffer from food insecurity. The number of students suffering from food security our team found to be alarming. Our team’s goal was to create a centralized space for SMC Students to easily access food resources.

o Social stigmas o Location is hard to find, and no campus signs o 54% of students of students surveyed in 2019 suffer from food insecurity

Our team created a website for SMC's Food Pantry to generate greater accessibility and create awareness of food resources on campus for students who suffer from food insecurity.

Meow Wolf is an arts & entertainment company that creates immersive and interactive experiences that transports audiences of all ages into fantastic realms. In addition, MaCher is a globally inspired B Corp that uses data academic research to create meaningful & sustainable solutions. Through Meow Wolf's partnership with Macher SMC's ixd Product Design class was tasked with developing an interactive product that's centered around an object or character from meow Wolf's Convergence station in Denver, Colorado as well as bridging across physical and digital worlds while driving audience engagement with the Meow Wolf brand.

Although Meow Wolf's exhibits are intentionally designed to keep users confused & entangled in mysterious storylines, some found the experience extremely frustrating where they voiced their views on sites like Yelp, TripAdvisor, and Reddit.

- Unlike many other immersive experiences, Meow Wolf's super fans will spend up to ten hours in an exhibit (Convergence station, Omega Mart, House of Eternal Return). - Holographic experiences are becoming more popularized today with brands like Adidas, Stella McCartney, and Coachella using the medium to creatively engage their audience.

The Holo prism is a physical product with an accompanying digital app. The physical product is a mobile phone accessory that displays videos and images in a three-dimensional space. The digital app helps users to follow the completed storyline with hints and Easter eggs that are displayed through reflected images, videos, or animations.

Our team Mini Data designed a strategy focused on a social media campaign in order to help shift the public’s perception of CicLAvia's contribution to the community of Los Angeles. We gathered qualitative and quantitative data through firsthand participant surveying at CicLAvia’s heart of LA event. Three months into the project our team was able to test our prototype of content creation at CicLAvia's South LA event.

CicLAvia’s current demographic is mostly cyclists and the organization is looking for a marketing strategy to communicate to the general public that their events are pedestrian friendly, and not just for bikes.

Over fifty percent of CicLAvia’s current digital outreach is composed of cyclist-centered content with little mention of the walkable portions of the event. Their main goal is to connect with the community on a broader level. Our team noticed a lack of highlighting groups and individuals at each event. We felt it was important to initiate a conversation with the neighborhoods they visit more often.

Our solution was to utilize evergreen user generated content to form a stronger connection with the communities that CicLAvia passes through. CicLAvia Stories consists of fixed and mobile bases where the organization collects meaningful stories from community members that highlight their individuality and express what the events mean to them. We also crafted a content creation strategy composed of challenges and prompts that allows for the organization to generate content easily that calls attention to the fun the events bring to its attendees.