Brand

Problem 

ALOUD's previous branding and marketing strategies were not engaging enough to attract younger demographics, and social media efforts lacked real-time engagement. There was also a lack of cohesive, inclusive messaging that resonated with the community. Attendance at events was lower than expected, and the organization struggled with social media visibility. 

Insights

Insights gathered from stakeholder feedback, surveys, and social media analytics showed that ALOUD's messaging was unclear, and social media engagement was underutilized. We learned that Instagram Stories were a key engagement tool, and that authentic storytelling through visuals and behind-the-scenes content increased connection with the audience. 

Solution 

We proposed and executed a social media takeover for an ALOUD event, increasing engagement through real-time Instagram Stories, behind-the-scenes content, and event highlights. We also developed a new cohesive rebranding strategy that focuses on inclusivity and cultural relevance, aiming to connect with both younger and older audiences.