Giorgio Tandera

This project focused on revitalizing ALOUD's brand and marketing efforts to increase visibility, engagement, and attendance. Our strategy included creating a new cohesive brand identity, executing a social media takeover to increase real-time engagement, and designing targeted content strategies for Instagram and email. Our work aimed to connect with younger audiences while retaining the older, established donor base, ultimately making ALOUD a more accessible and engaging platform for the community.

ALOUD's previous branding and marketing strategies were not engaging enough to attract younger demographics, and social media efforts lacked real-time engagement. There was also a lack of cohesive, inclusive messaging that resonated with the community. Attendance at events was lower than expected, and the organization struggled with social media visibility.

Insights gathered from stakeholder feedback, surveys, and social media analytics showed that ALOUD's messaging was unclear, and social media engagement was underutilized. We learned that Instagram Stories were a key engagement tool, and that authentic storytelling through visuals and behind-the-scenes content increased connection with the audience.

We proposed and executed a social media takeover for an ALOUD event, increasing engagement through real-time Instagram Stories, behind-the-scenes content, and event highlights. We also developed a new cohesive rebranding strategy that focuses on inclusivity and cultural relevance, aiming to connect with both younger and older audiences.