Anna Gigliotti

A marketing and branding strategy for ALOUD to attract a more diverse audience through social media use by expanding visibility, growing engagement, and providing scalable tools aligned with LFLA's staff and budget.

The ALOUD program faced challenges in connecting with younger, diverse audiences, as its existing branding and outreach primarily resonated with older, established attendees. Additionally, limited resources- such as time, staff, and budget- made it difficult for LFLA to implement dynamic, consistent strategies that could expand its reach and engage new demographics effectively.

Audience feedback and research revealed that authentic storytelling and event specific messaging create meaningful connections with attendees. Additionally, social media platforms, particularly Instagram, presented a significant but underutilized opportunity to engage younger audiences by showcasing thoughtful, interactive, and real time content.

We developed a marketing overhaul that leverages strategically timed Instagram stories and posts, incorporating targeted calls to action to drive interaction and boost brand visibility. We selected key AI tools to optimize content creation and scheduling, streamlining processes and improving efficiency. This approach enables ALOUD to expand its reach, connect with a broader audience, and enhance its digital presence while staying within resource constraints.