Darren Lau

ALOUD is sitting on a wealth of culture and information. They host incredible events with fantastic authors and already have troves of digital archives. They want to take their ALOUD program to the next level and are needing any help they can get when it comes to the Brand Marketing.

The problem is a simple one. ALOUD wants to enter into a growth phase, where they can expand their platform and gain more viewers but they don’t know how. So far they have had minimal marketing efforts, albeit having all of the social media platforms, and are struggling with a real and genuine community that engages with them on social media.

Because there are almost no marketing efforts being taken by ALOUD, even the slightest bit will do wonders. And because they have a small team, we need to think of solutions that show they can scale with minimal effort and manpower.

We suggested to ALOUD a social media takeover on their next event. This served multiple purposes: we needed to show them how a typical media person would work during the night of the event, taking photos to coming up with captions to posting, ALOUD needed help understanding what level of effort was needed to post throughout the night of an event. It also helped to give them data on what social media can and will look like once they post. All of these points of data will help inform ALOUD’s next event and social media marketing efforts.