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The luggage tag has had the same design for hundreds of years, so how do we update it? Furthermore, how can we create additional use cases so that it doesn’t just sit in the closet most of the time?
If an item is unique and well made, consumers will hold onto it for longer, and potentially share it with family/turn it into an heirloom. Instead of a luggage tag, we could create a different kind of luggage ID system that potentially has other use cases as well.
A set of luggage straps that can be used on luggage or shared between two people/bags using recycled PET and upcycled billboard. For the digital companion, each bag is linked to its own unique digital album, allowing people to add photos and collect stamps during their travels tying into a brand’s travel offerings.
We created a multi-use luggage strap that transforms into a crossbody bag to accompany patrons on their travels. Over time, they can collect memories from their trips in the NFT-anchored branded digital album.
