An AR wayfinding app that focuses on accessibility
How might we empower mobility-impaired users to engage with the Downtown Santa Monica Farmers Market more comfortably?
The Downtown Santa Monica Farmers Market is an abundant, beautiful space to explore. People value organic produce and supporting local businesses. However, upon closer inspection, the market is riddled with hazards to anyone who uses a mobility device. We also found that the crowded market can be an overwhelming experience even for returning visitors.
During our interviews we discovered that pedestrians feel lost at the large Saturday market and pushed to side-- “...if you were just meandering, like one does, at a farmers market, you're going to get run over.” Mobility-impaired users tend to outright avoid places like farmers markets.
Routed: A stand-alone progressive web app that uses AR guidance along with physical pathways. Routed uses a map of the Downtown Santa Monica Farmers Market created by the market itself to guide visitors to vendors and items, as well as designated safe pathways. By placing signage throughout the market, visitors can quickly find where they need to go without feeling overwhelmed.