Activision is a world leader in developing, publishing and distributing interactive entertainment. The company headquarters also happen to be in Santa Monica!
Develop Concepts (midterm)
This section represents each individual or student pair’s area of focus. It includes a pitch video that was shared directly with Activision stakeholders as part of a mid-project review. It also includes a case study documenting each student’s research process.
Accessible and Inclusive Culture
How might we allow marginalized groups of players to have a better experience in Call of Duty game and have it manifested in the companion app?
How might we get people of all levels and personality types to engage with the companion app?
How might we help players form communities with players they enjoy interacting with?
Increasing engagement within the Call of Duty Companion App
How might we improve the social offerings of the Call of Duty Companion app to create a more helpful experience for users that advances engagement while expanding the user base?
CoD Vox Link
Not every player has access to a mic, which can affect the overall experience of the game in a negative way, especially with player interactions. Some challenges I faced was a rocky recruitment and scheduling issues with participants but I eventually overcame that and got enough insights to brainstorm some concepts.
How might we change the negative culture and interactions that are driving new recruits away from the game so that we could instead focus on facilitating these casual connections towards lasting friendships?