Harmony Simpson

Venice Venture is a scavenger hunt app designed to guide tourists around Venice Beach. Its purpose is to encourage users to explore their environment, navigate safely, connect with local shop owners, and earn rewards by sharing and capturing moments through the app. It aims to enhance the tourist experience through interactive engagement while promoting a sense of community and discovery at Venice Beach.

How might we influence tourists to find their way through Venice Beach safely while connecting with the culture of the boardwalk?

In our research we discovered that 20% of LA’s Tourism revenue comes from Venice Beach. 23% of the 43.3 Million Tourist that visit LA make Venice apart of their Journey. Over 700 forms of media have been produced here attributing to its Global Recognition, solidifying its place as an iconic location on the map.

This led to the creation of an interactive app that supports local businesses to connect tourists with the culture of the boardwalk.