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BMW Design Works is a global creative consultancy and a subsidiary of the BMW Group. They specialize in industrial design, user experience, and mobility innovation, crafting forward-thinking solutions across various industries.
How might we design an intuitive and appealing on-demand autonomous mobility experience that addresses accessibility and inclusivity for diverse users?
An emotionally intelligent autonomous ride service designed specifically for people with mobility challenges.
A voice-first mobility assistant designed to give elderly riders freedom, flexibility, and confidence
