+
The current travel document wallet is outdated. It was a product that would is typically used for one purpose and maybe even just one time. It is also a large object that would take up a lot of space or be something significant that a person traveling on a cruise would have to carry around. It needed a redesign to suit today's cruisegoers better.
Although large in size, it did not have many features that one might want or need. It was a simple design with a few flaps inside to hold paper documents. Nowadays, people travel with their digital gadgets, headphones, charging cords, and other small items. Most people use their phones to keep tickets and information with them, but they would like a paper backup in case the Wi-Fi isn't working while boarding.
We determined that our main demographics that goes on cruises and values the document wallet the most would be boomers.
We aim to give a second life to the standard travel wallet, allowing our users to customize the wallet to their needs while also ensuring a strong sense of security with their documents. The new and improved travel wallet is smaller, sleeker, and has multiple functionalities to make your trip experience more enjoyable before, during, and after your trip.
Many boomers use travel apps to design, organize and streamline their holiday and vacation plans. Our digital travel companion, Starboard, is an all-in-one digital solution to make your travel experience easy and fun.
Our final solution was a customizable and high-end wallet that travelers can use again and again. To accompany the wallet, we created the Starboard app which helps travelers organize their digital tickets and itineraries.
