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Help ALOUD channel more of its audience to LFLA, the parent-brand. This could be measured by donations, library memberships, etc. Our class was siloed into many teams - mine focused on the livestream experience.
Through our research, we uncovered these main insights: use storytelling to provoke donations; leverage YouTube's built-in chats, polls, and analytics; allowing users to co-create the content of a stream results in faithful viewership.
A new virtual event format that leverages YouTube’s chat features and displays branded visuals. A virtual Q and A time allows viewers to co-create content with the presenters. A pre-stream slideshow provokes donations by telling Aloud's story. Finally, overlays convey LFLA's brand.
Engaging ALOUD's virtual audience through branded graphics and chat moderation.
