Increasing engagement through interactive online streaming.
Saving a Dying Library
Service Design
To increase engagement for ALOUD's online live streams and create a better experience for virtual users, we created Q&As, polls, and used storytelling.
Problem
The Library Foundation of Los Angeles struggled to retain virtual viewers after COVID-19. We were tasked with bringing not only engagement back to the streams but also making them more enjoyable.
Insights
What we found was by prototyping an interactive live stream, we saw a significant increase in viewer engagement. This led us to our solution and plan to get and retain the attention of a virtual audience.
Redesigned Live Stream Intro
Redesigned Info Card For Q&As
Redesigned Live Stream Intro
Redesigned Info Card For Q&As
Redesigned Live Stream Intro
Solution
Our final solution involved prototyping and introducing engagement tools such as polls, Q&As, and storytelling to invoke emotional responses.
