Glow in the Drip

Problem

We were challenged to develop an interactive experience centered around one or more of the characters from Convergence Station installation by Meow Wolf that bridges the physical and digital worlds to drive audience engagement with the brand.

Solution

To add value to the products and develop more brand notoriety, we designed eye-catching glow in the dark designs that have embedded QR codes to allow potential customers to engage further with the Meow Wolf experience by directing them to a dedicated webpage that showcases the exhibits at Convergence Station.

‍Insights‍

• Digital experience like animated gifs or challenges can increase traffic and sales through engagement
• Making products that have physical and digital relevance can add value to their shop and add brand recognition
• Creating a conversation piece, such as the banana taped to wall at Art Basel, drives further engagement

‍