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Conventional canvas tote bags are often generic, lack durability, and contribute negatively to the environment. Furthermore, their multifaceted nature often leads to confusion regarding their specific purpose. How can we rethink the way customers interact with tote bags?
Uncovered in research, we learned that it takes 237 uses of canvas bags to be more sustainable than a single-use plastic bag. Moreover, the average person keeps around 9 reusable bags at home. As for marketing, we noticed that high-quality, exclusive gifts with purchase elevate the shopping experience for customers.
We've developed a sustainable, versatile bag crafted from recycled materials, intended to be offered as a complimentary gift with purchase (GWP) within the beauty and wellness industry. This bag transforms into a beach towel or blanket, offering both functionality and an eco-friendly touch. Additionally, we've introduced an augmented reality (AR) experience that enables users to digitally interact with their bag and access online shopping features.
Our goal was to create an eco-friendly product that users would love to keep and reuse. We created a tote bag that unfolds into a towel or blanket which is paired with an AR retail experience for the participating brand.
