Esme Ison

Product Designer
UX/UI Designer
https://www.linkedin.com/in/esm%C3%A9-k-1a6206149/https://esmekimison.com/helloesmekimison@gmail.com

My Projects

3 phones with augmented reality navigation

Mapply

Smart map and ordering system

Mapply

Design Research
UX/UI
Product Design

A smart map and order management app. No more headaches, just good food.

3 phones with augmented reality navigation

Problem

Westfield Century City is a two-level, 1.3 million-square-foot outdoor shopping mall. Thousands of people visit there to shop, work, and eat. There are 57 spots where customers can enjoy food, and 31 of them offer takeout options. Yet out of 5,000 parking spots, only 3 cater to pickup orders.

Insights

This mall is unique to countless shops and restaurants. But this is also one of the main problems. 90% of the users we interviewed had a hard time navigating the mall, remembering where they parked, and locating their desired stores

4 phone mockups with app details and the words "How it works: Shop, navigate, and collect rewards. All in one place."
4 phone mockups with app details and the words "How it works: Shop, navigate, and collect rewards. All in one place."
4 phone mockups with app details and the words "How it works: Shop, navigate, and collect rewards. All in one place."
4 phone mockups with app details and the words "How it works: Shop, navigate, and collect rewards. All in one place."
4 phone mockups with app details and the words "How it works: Shop, navigate, and collect rewards. All in one place."
4 phone mockups with app details and the words "How it works: Shop, navigate, and collect rewards. All in one place."

Solution

Create a “smart map”, Mapply, that helps users navigate the roads safely, and get their orders effectively while reducing the amount of apps needed. It is specific to the Westfield Century City Mall, allows users to order food and has a built-in loyalty program.

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