I use the knowledge I gain by talking with users to understand their needs and create solutions and experiences that they will love.
We were tasked with choosing a service we would like to investigate and find ways to improve. Our group settled upon tailoring as it was something we were all interested in but had no understanding of. Over the course of 7 weeks we set out to create an experience that would introduce the profession to a new generation and make the service more approachable.
Young people were not raised to go to the tailor and have their clothing fixed up. Rather they buy cheap clothing that is disposable. We need to entice people to go to a tailor and in the process help slow the growth of fast fashion waste.
We quickly realized that the issue is not that young people hate the tailor but rather they don't know what a tailor offers and assume it is expensive.
Rather than try to digitize the tailor we decided educating customers would be far more effective. Get Stitched is a kiosk that can be placed at a local retailer that allows customers to explore alteration options. It then directs those customers to a local tailor to finalize the process of creating the perfect fitting outfit.
Grand Park is a local park located adjacent to Los Angeles city hall. They partnered with us to create new experiences for the park in order to drive more traffic.
Currently the park exists only as a physical space, how could we create a digital space to augment the experience of the park.
The park attracts many local artists who are eager to show off their artwork. We want to give them a space that they could showcase their work and also bring delight to visitors of the park.
We created an augmented reality space that allows visitors to view and learn about the work done by local artists. They are able to wander about the park viewing and interacting with content that would be updated monthly by Grand Park.
The covid 19 pandemic has resulted in social distancing measures and closures that have overturned many commuter interactions. Yet the public transportation industry has not closed. We were tasked with identifying issues and improving the commuter experience for travelers at Union Station.
Union Station riders are majority hispanic and spanish speaking. When COVID hit they were most likely to be impacted with the lack of customer service personnel. Along with this, the ticketing system at grand park was antiquated and relied on riders physically interacting with a common booth.
82% of respondents worldwide now view contactless as the cleaner way to pay. 74% state they will continue to use contactless payment post-pandemic. ATM transactions down by over 60% since lockdown began.
We created a Voice User Interface that allows users to purchase tickets and contact support in their preferred language. All without having to come into contact with any physical touch points and risk infection.