Natsumi Takagi

An interactive wallet that connects Meow Wolf, an amusement park franchise, with a cute & creepy feel, to the digital world

Although Meow Wolf gift shop’s signature creepy-cute products are selling well, they are lacking digital items that the guests can interact with while inside of Meow Wolf. How can we create a gift shop item that users enjoy digitally during their visit to Meow Wolf, with the ability to be brought home so that they can continue enjoying the immersive excitement there?

-There should be an item that gives an add-on experience during the visit. -Meow Wolf fans love puzzles. Many die-hard Meow Wolf lovers are still trying to solve stories, even after multiple visits to Convergence Station. -Travel wallet is a long-selling item in Meow Wolf gift shops

A travel wallet that interacts with the digital app while users enjoy their Meow Wolf visit. They can 1) search for hidden AR creatures on the app and 2) solve additional puzzles by moving the wallet add-on accessories into their correct positions. They can also 3) collect memory keys by tapping Memports inside Meow Wolf. 4) The memory keys are uploaded and stored inside of the app, so the user can enjoy rewatching them after their exciting visit to Meow Wolf.

CicLAvia Guided Posters aim to engage participants and increase awareness about the donation opportunities for CicLAvia. The main components are CicLAvia visual branding, using a catchy tagline, a QR code that leads to the donation website and more information about the Street Star Program.

80% of CicLAvia participants are not aware of CicLAvia’s donation opportunities or its monthly donations program, the Street Star Program, although 80% of participants say they are happy to contribute their time or money if they were aware of the opportunity. How might we increase its awareness?

From CicLAvia’s past experience, a one-time donation at the event is labor intensive and doesn’t make them whole a lot of money. Therefore, a non-labor-intensive product that strongly builds relationships among supporters and increases monthly donors is our target.

We conducted a Guided Poster campaign on the December 4th CicLAvia event with two designs. One of the posters has the tagline “CicLAvia would love your two cents”, which is a wordplay on asking for donations and feedback with an added layer of engagement, in which we offer post-it notes that allows participants to write their “two cents” about the event. The other one directs the user to CicLAvia’s Street Star Program. Event participants will see the poster, scan it, and thus increase the awareness of monthly donors.

A food delivery app through the California Universal Meals Program supported by LAUSD for students’ family members

50% of the over 2 million people in Los Angeles County who face food insecurity are families with children. How might we provide daily nutritious food to students and their families who can’t afford them moneywise and timewise by reducing their stress and burden toward cooking?

-The majority of people suffering from food insecurity are single parents, and they are oftentimes very busy with multiple jobs. -The Universal School Meal Program Act provides easily distributed heavily repeated menus like sandwiches or burgers, which are not very nutritious. -Food support from places such as food banks or food pantries many times don’t accommodate the many different cultural backgrounds of LA.

din-din: A food delivery program through the California Universal Meals Program for family members supported by LAUSD. This easy-to-use app and its variety of food choices better accommodate the many different cultures and backgrounds of LA and reduce families’ stress and burden toward cooking.