SimpleSign a street parking system that aids visitors coming to Melrose & Fairfax with understanding parking rules so they can park without worry.
Melrose & Fairfax is a popular destination in Los Angeles, known for its iconic streetwear boutiques, the area also boasts a variety of restaurants, coffee shops, and other businesses, locals and visitors flock to this location to find the latest fashion trends and to shop at some of the most iconic stores in the city. Finding parking in this area can be fairly easy, however understanding and interpreting street parking rules caused confusion among visitors and locals alike.
We conducted observations and interviews on Melrose blvd and Fairfax ave, we learned people wanted the signage to be easy to read, use understandable language and provide more context about the rules. One of our interviewees stated they just wanted to know "Where are we? What time is it? Can I park here?""
To aid people coming to the area we created Simple Sign a parking system that is designed to clearly convey parking rules. This system combines 3 touch points: a large digital sign that changes throughout the day to reflect parking rules, a static schedule posted at eye level underneath with a full view of the rules for the week, and lastly, a companion website where visitors can find more information, check street parking rules in the area and set up parking reminders.