Kaylie Barr

For this project, we set out to tackle one of Los Angeles' most pressing challenges: transportation and mobility. Our innovative solution transforms how tourists experience Venice Beach, blending safe navigation, meaningful community engagement, and cultural immersion into one seamless, gamified journey.With a focus on end-to-end design, every step of this project was driven by research and insights to create a product that is as delightful as it is sustainable. The result? A system that doesn't just move people—it connects them to the vibrant heartbeat of Venice Beach.

Tourists face significant challenges navigating Venice Beach due to heavy foot traffic and the complexity of diverse transportation options

Venice Beach sees 30,000 visitors daily, with people often struggling to navigate its busiest pathways and connect with local culture. Contributing $8 billion—20% of LA’s tourism revenue—this iconic destination deserves innovative solutions to make exploring easier, safer, and more engaging for everyone.

We developed an interactive scavenger hunt app that transforms how tourists explore Venice Beach. The app combines safe navigation with cultural immersion and community engagement, offering users a fun, gamified way to discover local landmarks, hidden gems, and community events. Designed with sustainability in mind, this solution ensures every journey is as enriching as it is seamless.