Dani Torgusen

Interaction Designer
Project Manager
UX/UI Designer
http://www.linkedin.com/in/daniela-torgusenhttps://www.danitorgusen.comdanielatorgusen@gmail.com

My Projects

The thumbnail image shows the ALOUD in-person team, consisting of four young women, all wearing business casual attire. Each of them is also wearing a volunteer lanyard. The group is standing together, smiling warmly, and radiating professionalism.

Connecting Voices: Elevating the ALOUD Event Experience

An initiative to improve navigation, engagement, and connection for attendees at ALOUD events.

Connecting Voices: Elevating the ALOUD Event Experience

Design Research
Product Design
Experience Design

A design initiative to enhance attendee engagement, streamline event navigation, and foster deeper connections during the Library Foundation of Los Angeles’ ALOUD events through a volunteer crew, stickers, and a seasonal program.

The thumbnail image shows the ALOUD in-person team, consisting of four young women, all wearing business casual attire. Each of them is also wearing a volunteer lanyard. The group is standing together, smiling warmly, and radiating professionalism.

Problem

Attendees often experienced difficulty navigating venues and connecting with others during ALOUD events, resulting in missed engagement opportunities. Additionally, the limited and often unrecognizable ALOUD staff made it challenging for attendees to find assistance when needed.

Insights

Our research highlighted several key challenges: attendees often felt lost or unsure of where to go due to unclear wayfinding, leading to stress and reduced engagement. Additionally, the limited visibility and recognizability of ALOUD staff left attendees without a clear point of contact for assistance. These findings underscored the need for approachable and informed volunteers, as well as better tools to foster connections among attendees and promote engagement with the event’s mission.

To make volunteers easily recognizable and embody the ALOUD brand, we designed badges and lanyards that stand out yet feel professional. Each badge includes the ALOUD logo and role, ensuring attendees could quickly identify and approach our team.
To make volunteers easily recognizable and embody the ALOUD brand, we designed badges and lanyards that stand out yet feel professional. Each badge includes the ALOUD logo and role, ensuring attendees could quickly identify and approach our team.
Volunteers handed out custom-designed stickers to attendees—a memorable takeaway and a way for attendees to feel connected to the event and its community spirit. The stickers served as a form of engagement as an icebreaker that opened up opportunities for conversation. Many attendees noted that they loved the freebie stickers.
Volunteers handed out custom-designed stickers to attendees—a memorable takeaway and a way for attendees to feel connected to the event and its community spirit. The stickers served as a form of engagement as an icebreaker that opened up opportunities for conversation. Many attendees noted that they loved the freebie stickers.
We created a seasonal program that serves as both a keepsake and a guide, featuring event highlights, schedule details, and further information about what to expect in the upcoming events. Available in both digital and printable formats, the program allows attendees to engage with ALOUD long after the event.
We created a seasonal program that serves as both a keepsake and a guide, featuring event highlights, schedule details, and further information about what to expect in the upcoming events. Available in both digital and printable formats, the program allows attendees to engage with ALOUD long after the event.
To make volunteers easily recognizable and embody the ALOUD brand, we designed badges and lanyards that stand out yet feel professional. Each badge includes the ALOUD logo and role, ensuring attendees could quickly identify and approach our team.
To make volunteers easily recognizable and embody the ALOUD brand, we designed badges and lanyards that stand out yet feel professional. Each badge includes the ALOUD logo and role, ensuring attendees could quickly identify and approach our team.
Volunteers handed out custom-designed stickers to attendees—a memorable takeaway and a way for attendees to feel connected to the event and its community spirit. The stickers served as a form of engagement as an icebreaker that opened up opportunities for conversation. Many attendees noted that they loved the freebie stickers.
Volunteers handed out custom-designed stickers to attendees—a memorable takeaway and a way for attendees to feel connected to the event and its community spirit. The stickers served as a form of engagement as an icebreaker that opened up opportunities for conversation. Many attendees noted that they loved the freebie stickers.
To make volunteers easily recognizable and embody the ALOUD brand, we designed badges and lanyards that stand out yet feel professional. Each badge includes the ALOUD logo and role, ensuring attendees could quickly identify and approach our team.
To make volunteers easily recognizable and embody the ALOUD brand, we designed badges and lanyards that stand out yet feel professional. Each badge includes the ALOUD logo and role, ensuring attendees could quickly identify and approach our team.

Solution

Final deliverables included a volunteer program accompanied by a comprehensive volunteer guide, conversation starter stickers to spark attendee interactions, and a seasonal program highlighting upcoming events. Clear wayfinding, proactive volunteer engagement, and personalized touchpoints enhance the sense of belonging and ease within event spaces. By fostering human connections through volunteer interactions and conversation starter tools, attendees feel more welcomed and empowered to explore the event. Additionally, thoughtful seasonal programming and well-communicated event highlights help build anticipation and a stronger connection to the ALOUD community.

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