GameStop Collector Exchange

September 8th - December 15th
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Problem

High-value trading cards and collectibles are booming, but most fans are priced out of grail items. When they do participate, it’s risky, illiquid, and fragmented across unregulated marketplaces with weak custody, unclear authenticity, and no simple way to gain exposure without owning and storing the entire physical asset.

Insight

Collectors already think and act like investors, tracking comps, grading, and long-term value, but lack an accessible, trusted, and liquid venue. If you combine GameStop’s brand permission and community with institutional-grade custody and simple fractional access, you can unlock massive latent demand and normalize cards as a mainstream asset class.

Solution

GCX lets GameStop acquire or consign graded cards, vault them with institutional partners, and issue fixed shares on a GameStop-branded exchange. Users buy, sell, and track fractions like stocks, with clear education, transparent fees, and visible custody partners, creating a capital-light, fee-driven marketplace for card and collectible investing.

Project Overview

GameStop Collectors Exchange (GCX) is a fractional trading platform that turns graded cards and collectibles into investable, tradable shares for everyday players.

View Executive Summary

Design Team

Austin Gregory