Emma Doyle

Mapply is a smart map, shopping management app to help users get from point A to B with the quickest and easiest route using the least amount of apps. With API integrations and in-app browsers, users never have to leave the app in order to pickup food, navigate to a location.

Westfield Century City is a shopping mall located in Los Angeles, California. Everyday, thousands of people visit to shop, explore, and eat. The mall currently offers 57 unique food and beverage options, and 31 of them offer takeout options. But, out of 5000 parking spots available, only 3 are dedicated to curbside pickup.

90% of the users we interviewed had a hard time navigating the mall, remembering where they parked, and locating their desired stores. Curbside was cancelled at the mall due to the unorganized process, and time constraints.

Create a “smart map” that assists users in both quick navigation, and picking up their orders easily while reducing the amount of apps needed. Specific to the Westfield Century City Mall, to offer incentives and rewards for customers to return.