Yarn Lost

Project Description

A brand for discerning knitters who craft as an art, crave innovative tools, and want to support makers.

Problem

Existing knitting brands are either on-trend but underdeliver on the pattern and yarn quality or have more conservative patterns with quality instructions and yarn. There is also a lack of size diversity in marketing and in pattern offerings.

Insights

Through user interviews I learned that there are underserved portions of the market: plus-sized knitters who want well-fitting garment options, knitters who want transparency in yarn sourcing and dyeing, and those who are intimidated or confused by traditional patterns.

Solutions

Yarn Lust: a knitting brand committed to catering to different needs while maintaining quality. It offers innovative approaches to creating garments and works with small makers to source sustainable yarns. My final designs include a knitting kit prototype (branded yarn and a printed pattern), a digital tie-in to the pattern that allows for easy navigation, an e-commerce website, and a merchandising display.