Turnstyle

Project Description

Problem

One of stylists’ greatest frustrations is customers who don’t know what they want. Many times customers will go in to get a haircut with an unclear idea of the style they’re seeking, ultimately leaving it up to the stylist to guess what the person wants. No common ground in communication is really established, and the default customer response is to tell the stylist that the haircut ‘is good’ whether they love or hate what they got.

Insights

A significant number of salons and barbershops are digitally behind the times, with websites that contain poor security, poor navigation, and are missing crucial information. Current salon-based software focuses almost exclusively on the company-side of the service (scheduling, finances, etc.), with little emphasis actually placed on the service being offered - the haircut. Relatively little thought has been placed on codifying and standardizing the process of choosing a haircut.

Solutions

Turnstyle is a kiosk-app prototype that presents salon and barbershop customers with cutting-edge styles (excuse the pun) while providing accurate price estimates, customer reviews, and photos of the same style performed by the in-house stylists at a particular location. It has the added ability to let users use Snapchat AR filters to test out select styles on their own heads and faces, just by scanning a qr code.