Traveling Map

Project Description

When planning a CicLAvia event, organizers will go door-to-door through specific communities—and for many people, it’s hard to understand what the event is (and isn’t). For example, many people consider the event a closure, when many businesses would actually benefit from staying open. What are the ways to explain to event locals what the event is and how it’s inclusive for everyone?

Problem

The goal was to identify, create, and design ways to get community members excited about the CicLAvia event and see it as an opportunity to activate their space. How might we encourage participants to engage along the route and activate business participation?

Insights

We quickly noticed that participants in CicLAvia were impressed by the mobile map and were curious about what was on it. We were an obvious source of information and people felt comfortable approaching us when parked & when we were moving. Because of us, participants felt grounded in their location.

Solutions

A travel map will help engage with participants along the route by finding those who may miss all the community has to offer. This fosters communication with participants and enriches their knowledge of interactive points along the route that otherwise may not be on the main map.