TrancePlant

Project Description

How can we enhance the guest experience to encourage visitors to co-create the story of Grand Park so that they can have a slice of the park wherever they go?

Problem

How might we create an experience for nature enthusiasts who want to have a deeper connection with plants?

Insights

Visitation at Grand Park is only high during lunch hours and events. Visitors are looking for novel events and new experiences. People are exploring new ways to connect with nature via technology but it is often expensive.

Solutions

We decided to create an immersive nature experience where sound takes the center stage. Plants at Grand Park take on a whole new life. Each plant in the park will have a unique QR code that park visitors can scan with their mobile devices to get information about the plant and listen to a sound clip assigned to that plant. Sounds can later be used to create musical compositions and shared with other visitors. Park goers can tour the park and put together a symphony by the time they are done with their nature walk.