Sowing Seeds of Support

Project Description

Sowing Seeds of Support is a social impact design project focused on enhancing the communication strategies of Harvest Home, a nonprofit organization dedicated to supporting pregnant women experiencing homelessness. The project aimed to streamline Harvest Home’s mission and values communication to engage a modern audience and cultivate greater donor and volunteer support. By leveraging storytelling and digital media, the project created a more personalized and impactful portrayal of the organization’s work, showcasing the diverse backgrounds and resilience of the women they serve. This comprehensive strategy included an updated website section featuring alumni stories, proposals for expanded social media presence, and promotional materials to drive engagement and support.

Problem

Harvest Home needed to modernize their communication strategies to effectively convey their mission and values, aiming to increase donor and volunteer engagement while addressing the diverse needs of the pregnant women experiencing homelessness that they serve.

Insights

Through workshops and interviews with Harvest Home staff, it was discovered that personal stories of the women they serve were powerful tools for engagement. Highlighting the diverse backgrounds and resilience of these women would better convey the impact of Harvest Home’s work and connect more deeply with potential supporters.

Solutions

The project developed a comprehensive communication strategy that included an updated website section featuring impactful alumni stories, proposals for expanding social media presence to platforms with higher engagement, and the creation of promotional materials highlighting Harvest Home’s mission, needs, and community impact.