Smart Style, Smarter Design: MaCher's Redesigned Gadget Bag

Project Description

Reimagined the traditional gadget case into a portable, eco-friendly travel bag. Our team introduced a digital travel companion app, featuring an AI chat bot packing assistant, travel guides, and MaCher-themed social media filters to foster a vibrant community. Employing digital tools such as Adobe XD, Shapr3D, and Figma, we brought our concepts to life, marrying sustainability with cutting-edge design and technology. Join me in reshaping travel experiences with MaCher, where innovation meets exploration.

Problem

The standard gadget case is used to store small technology such as chargers, small headsets, and usb cables for traveling on the go, whether than be for a long or short distance trip during one’s travels. The problem with gadget cases is they are either thrown out after a trip or stuffed in the back of a closet never to see the light of day. When gadget cases are thrown out it contributes to the consumer waste that builds up everyday.

Insights

Conducting our research, we searched into reviews of gadget cases to understand user preferences and gripes with various types of cases. We have inspiration from other products, ranging from kitchenware to regular backpacks, and have found out owners use for them beyond for multipurpose use. Some repurposed theirs as craft kits, lunch packs, and a young girl uses her gadget case to store her toys. This got us thinking about how we could level up the functionality and versatility of the gadget case design.

Solutions

A redesigned on-the-go gadget bag designed not only to store your tech gadgets and cords but also to offer multi uses for your trips. It serves as a versatile go bag that can be worn in different ways, such as a backpack or crossbody bag. The main components of this bag include: removable and adjustable organizers, allowing you to easily fit your technology and essential items when you're on vacation travels. Additionally, our on-the-go bag comes with a digital companion Wren, a digital Corgi chatbot designed to assist solo student travelers on their journey in a new city.