Feed Ma & Pop

Project Description

During an Adobe Creative Jam two-week design sprint I led a team through research, design development, and prototyping. The design challenge was based around food insecurity and my team focused our efforts on older adults, age 65 and above, who are too scared to grocery shop during Covid-19. The final product was an app that provides a way for people to volunteer within their community by delivering groceries to older adults. My role as team lead included project management, organizing files, creating a project timeline, and making deadlines. I designed the logo, as well as pitched our final project to judges. This project awarded third place out of thirty-five participating teams.

Problem

Food insecurity and food waste in the midst of a pandemic, specifically concerning older adults.

Insights

Our app has two user flows, one for the volunteer and one for the older adult. Each user has unique needs that need to be catered to in the way the app is designed.

Solutions

A grocery delivery system, recruiting volunteers to deliver to older adults.