Redesigning a beauty train case for Macher

Project Description

Our team conceptualized a modular beauty train case system that allows users to customize the organization of their products as well as keep track on their inventory with the use of a digital companion app.

Problem

Makeup users don’t just have one product, they have a variety of products that all have the potential to be expensive and fragile. Users need a way to keep their products organized, protected, and stocked while out traveling.

Insights

During our research we found that make up users are very particular in the products that they choose. Oftentimes these products can be expensive and fragile so the need for organization that keeps their products protected is important. We also found that users vary their makeup kits depending on where they are traveling to or what they are doing. This can even vary during the day.

Solutions

We created a modular train case that allows users to create a custom organizational system that not only keeps their fragile and expensive products safe. But it also allows for extended use throughout the day.