Feed Ma & Pop

Project Description

This was a two week design sprint for the Adobe Jam, I worked in a team with two amazing designers (Gaby Castro and Sara Pope). The Challenge was to design a mobile app that empowers a specific audience facing food insecurity. For the submission the team and I designed two different experiences of the app, the Volunteer side and the side of the older adults receiving ordering the groceries.

Problem

The Challenge was to design a mobile app that empowers a specific audience facing food insecurity. The audience we designed for was older adults and the problem they faced was in acquiring groceries and feelings of isolation during the Covid-19 pandemic.

Insights

During the ideation process we came to the conclusion that we wanted to have Older Adults as our target audience. We discovered the need to bring to light older adults who faced food insecurity and loneliness during the pandemic. For the submission the team and I designed two different experiences of the app, the Volunteer side and the side of the older adults receiving ordering the groceries.

Solutions

The team and I developed an app that incentivizes volunteers to help their neighbors in need by contributing monetarily towards their groceries and delivering them safely while improving parts of the supply chain. With Feed Ma & Pop we created a community that brings volunteers and older adults together. Volunteers get involved by accepting a challenge from a friend, or simply downloading the app. They then pick a Ma or Pop, deliver their groceries and begin earning rewards. Older adults can contribute to their grocery list with as much as they can. If something is left over a volunteer will pick up the rest. We’re giving a sense of safety back to older adults, while empowering our volunteers. We know that a way to a person's heart is through food that's why we're focusing on getting nutritional food to older adults. We’re Feed Ma & Pop