Planned Parenthood Prepared

Project Description

An individualized hub for patients to access information at the right place and time

Problem

The problem we identified is that there is no streamlined platform for patients to access information, but rather it’s scattered across different platforms. Planned parenthood offers various platforms such as their website, patient portal, and apps. Although they offer all these services, patients are not engaging with the online content.

Insights

[Organized information] Patients need to access information when it is the right time. To avoid information overload, we tailored the content to be personally useful and relevant to the patients journey. [Wait Times] Patients are experiencing long wait times, but we cant change wait times due to the demand for pp services. Instead, we can make the perceived wait time shorter. [Privacy] Planned parenthood is known for their patient confidentiality due to the nature of their services. Through our user testing, we realized that patients want to leave a minimal digital trail.

Solutions

A personalized hub for patients to access transparent information so they can be informed on their procedures, access resources provided by planned parenthood, and connect with their health providers. Patients will receive text reminders with a link to learn more about their appointment with personalized information based on their health services.