Planned Parenthood Prepared

Project Description

An individualized hub for patients to prepare for their appointments at Planned Parenthood.

Problem

The main problem we identified is that there is no streamlined platform for patients to access information personalized to them. Instead, the search for information is scattered across different platforms. Planned Parenthood’s website has useful information to prepare patients for their visit, however we discovered there is a lack of engagement with their content online.

Insights

Privacy - Many of Planned Parenthood’s patient demographics include 18 - 24 year olds who don’t want their parents or partners finding out about their appointment. From our user testing we discovered that patients want to leave a minimal digital trail and worry less about their privacy. Organized Information - One challenge we ran into is how to organize this information to prevent cognitive overload. We tailored the information based on when it would be most relevant and useful for them.

Solutions

To bridge this gap, we created an individualized hub for patients to access information at the right place and time. Patients will receive nudge texts with a link to learn more about their appointment with curated information based on their health services.