Override Guide + OvAR, an augmented reality book

Project Description

The Override Guide is an interactive book that allows you to experience the Convergence Station at your own pace, anywhere and anytime. You can explore hidden features and translate secret languages using the augmented reality app, OvAR. It also contains exclusive Meow Wolf soundtracks and information about the artists behind the exhibit.

Problem

Meow Wolf would like MaCher, in collaboration with SMC IxD, to create a product that allows patrons to bring a little piece of Meow Wolf home. Meow Wolf has yet to venture into Augmented reality and is interested to see where they could go with it. Macher needs the product to align with its sustainability focus.

Insights

Visitors tend to only scratch the surface of the exhibit’s narrative by physically being there. One day, let alone a few hours, is not enough to fully explore and experience the Meow Wolf exhibits. And considering the limited locations, these exhibits are not easy for people to visit or revisit, especially those who do not live in the locality. People have also expressed their curiosity wanting to know more behind-the-scenes details, such as the artists and music that plays in the exhibit. However, the music is all original soundtracks and cannot be easily found online.

Solutions

Based on our team's qualitative research, we conceptualized a thoughtful solution that matches the client's brand identity and meets the audience's overarching needs and pain points. We decided to create an immersive literature experience that serves as memorabilia and an opportunity to learn more about Meow Wolf post-visit.