Physical + Digital

Project Description

Meow wolf is an interaction art museum that has several installments within several different states. As their designs are hailed for being weird and far out the Meow wolf experience is nothing like others. Meow Wolf and SMC IxD collaborated on creating a unique and visually stunning product that mixes the physical and digital experience. This new product would be designed and used within their convergence station gift shop. the physical and digital experience. This new product would be designed and used within their convergence station gift shop.

Problem

Create an interactive experience that bridges the physical and digital worlds of Meow Wolf’s Convergence Station.

Insights

With the deep dive into AR research and the help of field research there was a focus on how AR brings people together. One example that was brought to the front was the giant impact Pokemon Go had on the world for a few months. This type of AR is what this time had in mind to bring the experience and joy AR brings out of people.

Solutions

OvARride Guide + OvAR AR app an immersive interactive book using an AR app to bring to life images of Meow Wolf