Call of Duty Companion App

Project Description

Activision came to us at SMC for assistance in making the companion app more engaging. Our group were students that focused features surrounding the squad system.

Problem

First and foremost, people aren't using the companion app. It isn't currently filling a gap that most players need filling.

Insights

Players want to find others to play with. The game is best with friends. People care more about what game modes other users play than personal information like their politics. Players found Squad Chat highly useful for in-app communication.

Solutions

We focused on improving the CoD community experience by introducing a tag system that allows players to find the squads that fit them best.