Leadership East Bay

Project Description

The project was about finding the right visual inspiration that could represent LEB as a leader in providing professional development training in the area.

Problem

Although LEB cater to a very specific market and aim to support the region, this is not apparent in their branding which became the problem I was approached to help design via a new brand identity and a promotional piece to help advertise their program. How might we visualize what professional development looks like?

Insights

Rather than focusing on the company, why not find inspiration on the participants themselves. How might we highlight the cities that each participant represents?

Solutions

Creating a flexible logo mark that encapsulates the different cities but can also be used for different motifs. Starting with the basic geometric shape that makes up the East Bay Area, we can zoom in and out to visualize the different graphical elements that represent the unique areas that are home to the leaders LEB aim to support.