Call of Duty: Leadership

Project Description

Gamers these days are very savvy and need features that could elevate and support their play sessions. My mission was to help Activision ideate social features to keep players engaged with the game and each other.

Problem

Toxic culture is the bane of minority players’ (non-white, non-male, unskilled) gaming experience in competitive titles such as Call of Duty. On top of that, there is lack of interaction and support to help new players learn the game and build communities.

Insights

Although some game genres are more violent than others, creating positive interactions within the game should become a focus and a standard in order to prevent toxic behavior. There are seasoned players out there who are more than willing to help support newcomers as they begin their Call of Duty journey.

Solutions

COD Leadership is a feature that allows engagement between players of all skill levels where beginners get to learn the game from seasoned players. The goal is to create more empathy between gamers of different skill levels that would extend outside of the feature and become part of the culture within Call of Duty.