Sidereal Connector

Project Description

Meow Wolf is an arts and entertainment company that creates large-scale interactive and immersive art installations. MaCher, Inc. is a Certified B Corporation among the top 1% of sustainable businesses in the world. Together these two industry partners asked us to develop a sustainable product that would add value to gift shop purchases and extend the exhibit's content and storyline through a digital companion solution.

Problem

We were tasked to develop an interactive user experience that bridges the physical and digital world, with the goal of driving audience engagement with the brand, further extending the storyline and content from the exhibit, driving foot traffic to the exhibits and increasing sales from the stores.

Insights

We discovered that Meow Wolf attracts a wide range of people, including art enthusiasts, families, young adults, creative professionals, and tourists seeking new and engaging entertainment. Meow Wolf's installations tend to ignite visitors' own creativity, often resulting in dedicated ‘inspired by Meow Wolf’ online art forums. The sense of discovery at the exhibits motivate people to return and delve deeper into the experiences. However, we found multiple instances of users visiting during hours of high foot traffic who left feeling frustrated and confused about the story.

Solutions

The Sidereal Connector is an interactive wallet that can be purchased online or in-person at the Convergence Station exhibit. It interacts with ‘Memports’, bringing clues of the story directly to the apps memory vault for future reference. At key locations and progress, prompts to move physical pieces on the wallet appear. With the correct arrangement artifacts and characters relevant to solving the story are revealed through the app in AR. The wallet also includes a Field Notes pad and pen to jot down clues or sketch whenever inspiration strikes.