Meow Wolf Digital App & HoloPrism

Project Description

For this project, we were tasked with developing an interactive product that centered around an object or character from Meow Wolf’s Convergence Station in Denver, Colorado. An important requirement within the brief was to create a product that could bridge across physical and digital worlds while driving audience engagement with the brand.

Problem

Although Meow Wolf exhibits are intentionally designed to keep users confused and entangled in mysterious storylines, some found the experience extremely frustrating. Unfortunately these users went to review sites like Yelp, TripAdvisor, and Reddit to voice their frustrations.

Insights

-Meow Wolf’s niche amongst other immersive experiences is their puzzling storylines and extensive plots -Unlike many other immersive experiences, Meow Wolf super fans will spend up to ten hours in an exhibit (Convergence Station, Omega Mart, House of Eternal Return) -Holographic experiences are becoming more popularized today with brands like Adidas, Stella McCartney, and Coachella using the medium to creatively engage their audience

Solutions

A Meow Wolf HoloPrism physical product with an accompanying digital app. The physical product is a mobile phone accessory that displays videos and images in a three-dimensional space. The digital app helps users to follow the complex storyline with hints and Easter eggs displayed through reflected images, videos, or animations from a mobile screen. Additionally, users will be able to take photos within the app and display them as a hologram to extend their experience at the exhibit.