Meow Wolf

Project Description

A Holoprism 3D mobile experience for Meow Wolf super fans.

Problem

Although Meow Wolf exhibits are intentionally designed to keep users confused and entangled in mysterious storylines, some found the experience extremely frustrating. Unfortunately, these users went to review sites like Yelp, TripAdvisor, and Reddit to voice their frustrations.

Insights

Through our research, we discovered that Meow Wolf's differentiator is their ability to offer immersive experiences, puzzling storylines, and extensive plots using a multi-universe. Holographic experiences are becoming more popular today, with brands like Adidas, Stella McCartney, and Coachella utilizing the medium to engage their audience creatively.

Solutions

A physical product with a digital app component. The physical product is a mobile phone accessory that displays videos and images in a three-dimensional space. The digital app helps users to follow the complex storyline with hints displayed through reflected images, videos, or animations.