Meow Wolf

Project Description

How Might We create an interactive experience that bridges the physical and digital worlds to drive audience engagement with Meow Wolf?

Problem

In the interactive design studio class, We were challenged to develop an interactive experience centered around one or more of the characters from the Convergence Station installation by Meow Wolf that bridges the physical and digital worlds to drive audience engagement with the brand.

Insights

After talking to Meow Wolf, we got more specific insights of what they want in terms of marrying the digital with the physical. We want to add value to the products to drive sales from stores and develop more brand notoriety. We want to further extend the content and storyline from the exhibit (a memento that ties back to the exhibit) to drive foot traffic to the exhibits and/or web traffic to the site.

Solutions

We came up with “Eye-catching glow in the dark” designs that grab the attention of passersby and create two levels to the apparel. The embedded QR codes allow potential customers and users to engage further with the Meow Wolf experience by directing them to a dedicated webpage that showcases the apparel’s artist, product sustainability, and exhibits at Convergence Station.