Meow Orb

Project Description

This project was done in collaboration with MaCher (a sustainable product company) and Meow Wolf (an immersive in-person art and entertainment company). For this project my team created smart light companion so users can bring the Meow Wolf experience home with them.

Problem

This project was done in collaboration with Meow Wolf, MaCher, and SMC IxD. Meow Wolf is an arts and entertainment company that creates large-scale interactive and immersive installations. They were looking to create an exciting new product for their store that combines a physical product with a digital experience. Meow Wolf partnered with MaCher which is a product manufacturer and MaCher in turn partnered with SMC IxD to generate ideas for the new product.

Insights

The Meow Wolf experience is ephemeral. Visitors go to the event, enjoy it, and generally don’t engage with the brand further. This was confirmed by our research. We needed to design a product that enabled visitors to take the Meow Wolf experience home with them.

Solutions

The Meow Orb is a smart light that pairs with an app. From the app the user can select different "scenes" inspired by the Meow Wolf exhibit. The Meow Orb then lights up your room according to the selected scene. Users can immerse themselves further in the experience by casting Meow Wolf videos to their TV and listening to narrative stories of the Meow Wolf world. This creates an extension of the exhibit that get to take home with them to further engage with the brand.